It’s easy for stuff to pile up inside Keap, this 21 point checklist should give you a running start for tidying things up.
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About this site
I know, it’s a little nerdy. But for the right person this thing is hyper valuable. Ready to watch the rest of The Migration?
Keap, and specifically Max Classic, is the most powerful marketing automation tool I’ve ever encountered, and at the core of that functionality is the ability to send emails. Almost everyone I know sends emails, but I find that less than half actually understand the process that happens after you click send.
And as you might imagine, it’s a little more complex than some people realize. And you may not know this yet, but there are some very important steps you can and should be taking to ensure that the emails you send are safely arriving in the inbox of the person you’re sending them to.
If you use Keap you should download this guide which outlines some of the most important factors determining if and where your emails wind up.
What is an SPF record?
Here’s a video walk-through of when I set up the SPF record for my own business. I use BlueHost, but if you use another major hosting provider you may find the documentation here useful:
What is DKIM?
In addition to having an SPF record set up, you’ll also want to create a domain key, which is another type of digital signature to help your email deliverability.
Now, this stuff can be rather technical, so if this isn’t your wheelhouse, and you don’t want to risk messing it up, that’s fine – you can totally hire someone to get this sorted out for you. I can happily recommend Mark Penney from Meppy, or Adrian Savage from WeDeliver.Email.
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